Finishing the Rat Race

Since it is still the beginning of the year, and I am still convinced that I need to be a better me, I have found another book on habits that I sat down and read. The thing that I really enjoyed about this book was the varying narratives that were found throughout. If you want exciting ways to look at habits, I would suggest The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg.

What I enjoy from reading this was both the personal aspects of habit-making and breaking and how businesses can use that information against us. One example is how Target can say if you are pregnant or not. The data behind that crazy story is revealed in this book. How did Febreze take over the world of cleaning supplies? That answer is here as well. By working through the various cues in our lives, we can figure out how to find the best places and get into new habits and weed out the bad. The stories are attention-grabbing and fascinating reads on how patterns make up our entire world, whether we realized it or not.

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